About Me
I’ve always felt drawn to the fun and camaraderie of movement rather than the pressure of winning. Growing up, football and martial arts taught me that mastering new skills could be a joyful pursuit, not a chore. At seventeen, I became a personal trainer because I wanted to help other people discover that same feeling of empowerment.
More than 13 years and 15,000 coaching hours later, that passion remains the same. I want to help you move better, feel stronger and become more capable and confident in your body. Training shouldn’t feel overwhelming or confusing. It should help you build a better relationship with your body over time.
How I work
My approach is technique-first and highly personalised. I break complex movements into clear, manageable steps, adapt exercises around pain or limitation and create training that fits the person, rather than forcing the person into a rigid system.
I work with everyone from nervous beginners to athletes, performers and celebrities. Whether your goal is fat loss, muscle gain, improved joint health, injury recovery or greater confidence in the gym, I combine clear coaching with intelligent progression to make training purposeful, safe and sustainable.
Experience and expertise
I hold a First-Class MSc in Biomechanics from St Mary’s University, alongside advanced qualifications in personal training, strength and conditioning, postural alignment, exercise referral, nutrition, behaviour change and pain management.
I’ve supported major weight-loss journeys of up to 50 kg, including Kitty Scott-Claus’s widely recognised transformation. I also work alongside physiotherapists and medical professionals, helping clients move from injury or rehabilitation into confident, independent training.
Beyond one-to-one coaching
I’ve taught group classes, mentored personal trainers and delivered workshops, retreats and sold-out events for organisations including Lululemon, Balance Festival and Women’s Health Live. I’m also a regular expert contributor to Women’s Health, GQ, Elle, Grazia and Cosmopolitan.
My own movement background includes black belts in karate and kung fu, a purple belt in Brazilian jiu-jitsu, and experience in boxing, mixed martial arts and strength training. These disciplines shaped the structure, adaptability and focus on technical mastery that run through my coaching today.
The future of fitness
I’m also the creator of HoloCoach, an AI-driven training platform that combines interactive 3D instruction, adaptive programming and personalised coaching. It is designed to help trainers extend their expertise while giving clients consistent, accessible guidance between sessions.
Across everything I do, the aim is the same: to make movement feel sustainable, intuitive and empowering. Training should give you the knowledge and confidence to maintain your progress, both inside and outside the gym.